A New kind of studio

Popular demand is uniquely built for this moment.

Popular Demand is a fan-first entertainment studio built around a simple belief: by deeply engaging modern fandoms and working collaboratively with creators, artists, and IP holders, we are bringing a new era of impactful entertainment to life.

We invite fans to participate in the journey alongside creators—because fans are advocates, collaborators, and an essential part of what makes entertainment thrive. Together, we are ensuring the future of entertainment isn't just built for fans, but built with them.

Featured Projects

Annapurna Sriram in a pink two-piece swimsuit lies on a bright pink towel by a pool, shielding her eyes from the sun.

Fucktoys

Embark on a full-blown cinema fever dream through the whimsical wasteland of Trashtown USA. When wanton minx AP learns that she is cursed, she sets out in search of a cosmic reset on an overnight odyssey filled with former lovers, clients, psychics, sugar daddies, money, romance, and liberation. Shot on dreamy 16mm, Fucktoys is a striking feature debut from writer-director-star Annapurna Sriram, which pulls no punches as it confronts class, sexuality, and exploitation. Working with Sriram’s legion of devoted fans, Popular Demand will bring the film to theaters next year. More details coming soon.

Psycho Warrior from the board game Space King.

Space King

Flashgitz’ animated series takes its rightful place as a tabletop phenomenon. Space King is an unhinged animated series about a giant tyrant in power armor and the Psycho Warriors desperate for his approval. We helped Flashgitz roll out the miniatures-based tabletop game that lets players squad up to murder, steal, loot, and compete for Space King’s heart. More than 26,000 backers answered the call, raising more than $9.7 million in a month.

Six people from Dropout sit around a round wooden table in a cozy room playing Game Changer.

Game Changer: Home Edition

The unpredictable improv game show comes home as your new favorite party game. Dropout’s Game Changer is a cult phenomenon: a game show where every episode is a different game, and players figure out the rules as they go. To bring that experience home, we designed the game’s crowdfunding campaign as a massively-multiplayer game show that challenged players to collaborate, compete, and unlock prizes, raising over $7 million.

Annapurna Sriram and Sadie Scott leaning against each other outdoors at night under dim lighting.Big Freedia smiling warmly, wearing a red lace head covering and a white shirt.Shirtless Francois Arnaud, lying on his back with his arms stretched overhead, looking toward the camera, in a softly lit room.

Coming Soon: Fucktoys (2027)

For over a year, Fucktoys has been winning audiences and building a fandom at festivals and special screenings. Now, we’re working with those fans to put the film where it belongs: in movie theaters nationwide.

Fucktoys
– written, directed by, and starring Annapurna Sriram – draws viewers into a girly-pop neo-camp fever dream, and marks the arrival of an unapologetic and authentic new voice. We’re also proud to announce that it’s Popular Demand’s first theatrical release.

Join the newsletter now to find out how you can bring this movie to theaters next year.

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in development

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Todd McFarlane Collaboration
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Film with Cult Favorite Comedians
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Adult Animation series
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Animated feature with fan favorite indie game